The Rainforest Alliance is a non-governmental organization (NGO) working to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.
We are proud to offer coffee that is authorized by the Rainforest Alliance Certification™ and consciously sourced. This certificate guarantees that the farms where our Glorybrew coffee originates from have been audited to meet standards that protect environmental, social, and economic sustainability. This results in:
- Biodiversity conservation
- Improved livelihoods and human wellbeing
- Natural resource conservation
- Effective planning and farm management systems
- And most importantly, a better planet for all of humanity.
"Abby Ray, Rainforest Alliance Communications Associate, says farms are evaluated by SAN-authorized auditors and must score at least 50 percent in each of the 10 standards and 80 percent overall in order to receive the certification. “This prohibits a farm that, for example, has beautiful forest cover but poor worker housing from passing,” Ray says. Most farms need at least two years to achieve certification, and certified farms are re-evaluated every year by local auditors who pay extra attention to any areas of the criteria in which the farms may have previously fallen short. A criticism that has arisen regarding the Rainforest Alliance certification is that brands are allowed to use the green frog seal on a product if even just 30 percent of the product comes from Rainforest Alliance Certified farms. Ray says, however, that 30 percent certified content from a multinational brand still has a significant impact. “What matters to the Rainforest Alliance is the impact on the land and workers, so a company buying 30 percent of 100 tons has more of an impact than one buying 100 percent of 10 tons,” Ray says."